Barley

In November, U.S. Grains & BioProducts Council (USGBC) Manager of Global Strategies and Trade Sadie Marks and USGBC Senior Marketing Specialist Javier Chávez escorted a team of Mexican craft brewers to visit U.S. barley and malt producers in North Dakota and Wisconsin. 

The Council deployed multiple strategies and funding sources to expand its marketing efforts for barley around the world.

Consumer demand for beer, especially from smaller craft breweries, is rapidly increasing in Asia and the Council has been organizing programs toward that market to position U.S. farmers as the preferred providers for Asian craft brewers.